Dancing With Ghosts
Of Meanderings Down Memory Lane
I think you travel to search and you come back home to find yourself there-Chimamanda Ngozi Adiche
They say the past is history. But, what if we live in it incessantly? It may not be too much of a problem if we search for happy moments in the past to bring our minds back to a peaceful place. However, if we choose to focus on mistakes, unwarranted comparisons with others and everything that we should have done differently, it may turn out to be our undoing.
Businesses that focus on their zenith all the time become obsolete. Kodak stuck with an outdated strategy while digital cameras took over the world. Most recently, Microsoft pivoted from being an operating system (Windows) focused company to a cloud focused company. The person responsible for the turnaround Satya Nadella became its CEO.
In many cases, tradition and heritage convey reputation and inspire trust. Companies such as Unilever which have a rich heritage can leverage their past to signal reliability. Modern brands such as Apple promise a much better user experience backed up by consistent past performance.
Today, the past is measured in milliseconds. Algorithms trade in high frequency cycles based on minuscule price fluctuations…
