Imagination is more important than knowledge. For knowledge is limited to all we NOW know and understand, while imagination embraces the entire world, and all there ever will be to know and understand. The true sign of intelligence is not knowledge but imagination — Albert Einstein
Many people have epiphanies in their bathrooms — think Archimedes jumping out of his bathtub claiming ‘Eureka’. In the near future, your car will become the next destination for your imagination to blossom because that’s all you will need to do when sitting inside one- you could work but better still you can imagine and dream inside your car while it drives itself. It is time to think about your car not in terms of transportation but in terms of a robot that helps you be more creative.
It is hard not to think of the future of automobile luxury as the future of luxury itself. A luxurious environment that provides a beautiful place to think and visualize while making your commute blissful and automated.
There is a global debate over when the trusted but polluting internal combustion engine will give way to fully autonomous vehicles with electric batteries. However, the writing is on the wall. It’s not so much the cost of vehicle itself as it is a health issue. Carbon emissions from fossil fuels are making the air in places like China and India hard to breathe. Cities such as Delhi in India and Shanghai in China are experiencing extremely high levels of air pollution and even pollution related deaths. Therefore, very few people doubt the future of automobiles is electric and autonomous. The only question is when.
If the above assumptions hold good, besides your living room-the next battleground for luxury is the interior of your automobile. It is a very simple logic that says people spend time at work (in the future, work can be completely remote), at home or commuting. Think about exploring the world from the back of your car using Virtual Reality or Augmented Reality (AR) controlled by a digital voice based assistant that does more than drive your car. This…