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Lend Me Your Ears
Podcasts, Audiobooks, Influencers & the Creation of A $2 Bn Media Economy
Most People That I Know Are Interested In On-Demand Stuff; Podcasts is Essentially Audio Netflix — Jordan Harbinger
With a plethora of avenues enabled by digitization and the internet, the old complaint “ I don’t have the money to start a business” is becoming an outdated cliche. This article introduces readers to two growing platforms i.e. podcasts and audiobooks that are delivering knowledge through active listening, democratizing influence, enabling a zero marginal cost (but not zero marginal opportunity cost) business and fueling an alternate economy that typically relies on loneliness to create a fertile listening experience. It also provides readers with an introduction to creating their own podcasts, audiobooks and ultimately a bankable brand based on influence. Money, however, should never be the ultimate goal. Helping people imagine or understand the world around them should be the intent. It will become a business only if society sees value in your content.
Surviving A Lonely Commute
In 1961, Roy Orbison crooned “Only The Lonely (Know the Way I Feel)” which established him as a hit singer. The song reached №2 on…
