Why Every Business Needs A Chief Storyteller

Introduction

Criticism

Surely you must be joking, Mr. Kothari? What a preposterous suggestion? Ridiculous, I say.

“Sounds like an abuse of a perfectly good marketing tool. People can spin yarns without touching the truth”

“Investors are more interested in the financials. Lets not waste anybody’s time”

Aren’t there enough Chief Officers in the alphabet soup to suggest adding one more?

A Personal Story

What Does Research Say?

A Case Study in Storytelling: Microsoft Corporation

New Ventures

Financial Education

Concluding Remarks

Writer @ The Intersection of Finance, Tech & Humanity. Stories of a Global Language: “Money”. Contributor @ Startup Grind, HackerNoon, HBR. Twitter@akothari_mba